Marketing Coordinator (PDF) - PCAC

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Primary  Care  Associates  of  California  Medical  Group  (PCAC  IPA)     Marketing  Coordinator         Description:  Marketing  Coordinator       Marketing  Coordinator  Job  Purpose:  Markets  products  by  developing  and  implementing   marketing  and  advertising  campaigns;  tracking  sales  data;  maintaining  promotional  materials   inventory;  planning  meetings  and  trade  shows;  maintaining  databases;  preparing  reports.     Marketing  Coordinator  Job  Duties:   •



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Implements  marketing  and  advertising  campaigns  by  assembling  and  analyzing  sales   forecasts;  preparing  marketing  and  advertising  strategies,  plans,  and  objectives;   planning  and  organizing  promotional  presentations;  updating  calendars.     Tracks  product  line  sales  and  costs  by  analyzing  and  entering  sales,  expense,  and  new   business  data.     Prepares  marketing  reports  by  collecting,  analyzing,  and  summarizing  sales  data.     Keeps  promotional  materials  ready  by  coordinating  requirements  with  graphics   department;  inventorying  stock;  placing  orders;  verifying  receipt.     Supports  sales  staff  by  providing  sales  data,  market  trends,  forecasts,  account  analyses,   new  product  information;  relaying  customer  services  requests.     Researches  competitive  products  by  identifying  and  evaluating  product  characteristics,   market  share,  pricing,  and  advertising;  maintaining  research  databases.     Plans  meetings  and  trade  shows  by  identifying,  assembling,  and  coordinating   requirements;  establishing  contacts;  developing  schedules  and  assignments;   coordinating  mailing  lists.     Monitors  budgets  by  comparing  and  analyzing  actual  results  with  plans  and  forecasts.     Updates  job  knowledge  by  participating  in  educational  opportunities;  reading  trade   publications.    



Accomplishes  organization  goals  by  accepting  ownership  for  accomplishing  new  and   different  requests;  exploring  opportunities  to  add  value  to  job  accomplishments.    

Skills/Qualifications:     Direct  Marketing,  Market  Segmentation,  Marketing  Research,  Coordination,  Project   Management,  Reporting  Research  Results,  Understanding  the  Customer,  Process  Improvement,   Initiative,  Planning,  Financial  Skills     Requirements:   Minimum  2  years  health  care  related  experience,  knowledge  of  Medicare  Advantage  plans,  and   fundamental  understanding  of  managed  care  systems  specific  to  IPA's  or  Medical  Groups.  

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Marketing Coordinator (PDF) - PCAC

Primary  Care  Associates  of  California  Medical  Group  (PCAC  IPA)     Marketing  Coordinator         Description:  Marketing  Coordinator       M...

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